About the newsroom
How the Ubert newsroom works, and how we keep it trustworthy.
Who we are
The Ubert newsroom is an editorial project of Ubert, an AI-engineering agency for SMEs. We cover AI, technology and business, with an eye for what it means for entrepreneurs.
How we work — and our use of AI
Our articles are drafted by an AI editorial system that researches the source and topic, and are then reviewed, edited and approved by a human editor before publishing. We are transparent about this: it is AI-assisted journalism with human oversight. We never present AI text as the work of a fictional human reporter.
Facts and sources
We report factually and cite our sources. We do not invent figures, names or quotes; what we cannot support, we leave out or mark as unconfirmed. Sources are listed under each article.
Columns and interviews
Columns are personal opinion pieces written by a named author. Our monthly company spotlight is an original interview. These are human, original work.
Corrections
Made a mistake? Tell us and we correct it, with a note. Reader comments are moderated and only appear after approval.
Contact
Questions or a correction? Email info@ubert.online.