Explanation without a sales pitch.
What we explain to a business owner sitting across the table is here too. No hype, no invented savings percentages, but what actually goes wrong in practice and what you do about it.
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Getting started with AI
Hiring an AI consultant or an AI agency: which do you need?
Advice without building produces a report; building without advice produces the wrong system. This is how you work out what you need.
Read the article →Why AI projects in SMEs fail
Projects rarely fail on the technology. They fail on messy data, a pilot that never ends and nobody who owns it.
Read the article →Where do you start with AI in your business?
Most businesses start with the tool and then get stuck. It is better to start with one piece of work that comes back every week and nobody enjoys.
Read the article →Automation
Costs & returns
Grants for AI and automation in SMEs
There are schemes, but not for everything. Here is which ones exist, what they are meant for and why you shouldn’t count on them.
Read the article →Build it yourself, buy a tool or outsource?
Buying is almost always the starting point, building it yourself looks more attractive than it is, and outsourcing only pays off once integrations and custom-built work come into play.
Read the article →What does AI automation really cost?
The build costs are usually the easiest part of the bill. The surprises are in the clean-up beforehand, the monthly usage and the maintenance afterwards.
Read the article →Law & privacy
The EU AI Act for SMEs, without legal jargon
The AI Act hits most SMEs less hard than feared, but two things already apply: prohibited applications and AI literacy for your people.
Read the article →GDPR and AI: what can you do with customer data?
The GDPR does not prohibit AI, but it does set requirements for purpose, legal basis and processors. Most mistakes at SMEs are carelessness, not a matter of principle.
Read the article →Technology explained
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